With reference in the French delivrée as past participle of the old French delivrer, interpreted as ‘to protect’, ‘to pass’ or ‘to hand over.’ In Spanish it is limited to the services of delivery of goods, especially orders to restaurants, which began to be used on American soil around 1950, however, it was already strongly used in the context of the last instance of pregnancy, indicating the delivery room and the arrival of a new life, which is framed in the mid-nineteenth century.
In the restaurant industry, it is established as an active and natural resource, for example ‘what is the phone number for delivery?’, ‘does the restaurant offer delivery?’, or ‘the delivery is finally here’. And in the same fashion as in the food industry, although without so much emphasis, it is applied to deliveries in general.
Delivery in the era of applications
Although it is a traditional and ancient practice, noting that at first we would pick up an order that previously placed, the explosion of applications (apps) dedicated to food ordering and delivery have revolutionized the word, giving it relevance in our social routine.
Platforms such as Uber Eats or iFood, among many others, facilitate the marketing process by interacting between independent delivery drivers, food stores, and consumers, however, it is important to mention that just as progress is made on an automated practice, the working conditions of the corresponding players are made more expensive, because from the smart phone screen , countless businesses compete with each other, trying to attract customers with promotions that become ridiculous, losing the value of the regular customer for one who chooses the day’s special, and in turn, the so-called independence and autonomy of the person who does the deliveries exposes himself to a constant exchange of bosses and demands that tend to exhaust him in a fast pace and without guarantees.
There are applications in which the delivery drivers move around on bicycles, and the distance to be covered is not necessarily taken into consideration, generating delays and risks that are detrimental to the workers, who are required to meet goals, including customer reviews, which depending on factors such as the weather or traffic, are impossible to achieve, in addition to putting them at risk and as self-employed workers, the company tries to avoid being responsible for them. This practice, like others, is hidden in the argument that the companies are generating jobs; however the precarious conditions are put aside.