Referred to in Latin as proiectus, having the prefix pro- to reflect the idea of ‘future,’ ‘going forward’, and the participle iācere, related to iactus, for ‘to throw,’ with roots in the Indo-European *ye-, for ‘throw’ or ‘toss’. Thus, we can see the meaning of ‘project’ in relation to the planning of a specific objective, observing that obstacles can arise even in the best laid plans that require adjustment or the acceptance that it is not possible to advance with the original concept.

It is a strategic tool that applies at a personal level, for example, around academic training and building a family, or professionally, to visualize the ways to advance in the development of a product to the expansion of subsidiaries.